Baking Mad! 27 million brits turned to baking during lockdown.

Baking Mad! 27 million brits turned to baking during lockdown.

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Food glorious food

Social distance and being stuck at home has spawned a new generation of home bakers. A survey from YouGov has revealed that 53% of brits released their inner baking skills in the first two months of lockdown.

The most popular bake during lockdown was bread with a staggering 37% of brits having a go, second most popular is cookies with 34% of people attempting this classic while only 23% baked brownies.

The survey also found baking is now popular with adults of all age ranges, with 60% of 18-24-year-olds baking during the early lockdown period, 19% of 25-34 year-olds having invested in new baking equipment, or planning to invest soon, and 47% of 35-44-year-olds saying they believe it is a good activity to do with children.


Comfort Baking

From a simple homemade bread loaf to a delicately baked cake, it's one of the ways people are coping up with the crisis that has engulfed millions across the globe. Even though the baking tips are helpful in avoiding the crowds outside, there is also a psychological reason why people are turning to baking during the lockdown. Can you guess why?

In many ways, baking and cooking have been termed to be therapeutic mediums. Think about it this way, you consciously put in efforts, spend time religiously waiting for the output and the final result is something positive to look forward to. In stressful times, this can be one of the ways you manage stress and anxiety levels.

26% say they find baking to be relaxing and therapeutic, and 40% of 18-24-year-olds say that baking has helped with their stress levels during the uncertainty of the lockdown period.

Everyone you see is baking bread or whipping up desserts and baked goods - social media has turned into a mini #masterchef competition. While the coronavirus crisis has brought out everybody's worst fears, it has also churned out an increasing number of home bakers which many didn't even know about

With another lockdown looming over the horizon, why not take this opportunity to start a new productive, family friendly hobby? (or an excuse to eat lots of cake)

Take a look at our product range, we have a number of mixers and mini ovens to choose from

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